Bell Canada approached us with an exciting gala they were organizing during the Toronto International Film Festival (TIFF) at Roy Thomson Hall. They were looking for an interactive way to take and share photos with the over 200 guests that were attending. We came up with high fashion, step-and-repeat style images documenting their guests on the Bell “blue” carpet at the event. The images were then live cast to TV screens around the event for guests to view and enjoy. They were also simultaneously uploaded to a Bell Canada branded micro site we designed where guests were able to download the high resolution images directly to their mobile devices for free. It was important to also showcase the Bell brand throughout and we did so by incorporating the Bell event logos onto the custom micro site.